My Week That Was (W/E 27th September 2014)

On Sunday, we went to Bewdley to see my Nan

On Monday, Thomas and Daniel enjoyed playing together

On Tuesday, I went to the #ShoesieTuesday event at Hotter Shoes in Solihull. I came away with these fabulous pair of shoes!

On Wednesday, Daniel and I went on a brunch date at a local cafe/deli

On Thursday, I made an enriched fruit loaf for the #greatbloggersbakeoff2014

On Friday, Daniel was very happy
On Saturday, we went to the pub and played in the garden for a bit. I forgot to take a photo. Silly me!!
 

 

Country Kids: A Week At Coombe Mill

A few weeks ago, we had the time of our lives at Coombe Mill. It was our first holiday as a family of four and although it did not really feel like a ‘holiday’ as I used to know them (lying on a beach LOL!), it was amazing making memories together as a family. Fiona, Nick and their children have created an unforgettable amazing place and we can wait to go back again next year! The rest of this post is very photo heavy as I cannot put into words how much fun we had so I will mostly let the photos do the talking:

On our first full day on the farm, we saw Sally the pig give birth to her 11 piglets

We enjoyed finding eggs every day and then eating them for a late breakfast when we got back to our lodge

Thomas nicknamed these goats ‘Thomas and Daniel’
Thomas and his toy monkey made friends with the rabbits
And the baby chicks!
Thomas liked the deer once he was told they help Santa bring his Christmas presents!
A few more animal pictures!
Warming up the seat for Farmer Ted!
Driving the tractor with Farmer Nick!
Off on the feed run with daddy!
Trying to pull the sword out of the stone!
Having an indoor BBQ with new friends
Daniel having fun on the swing
Thomas on the zip wire
On the train
Our Coombe Mill ‘home’ – Trevarno
Jumping into the River Camel which runs through Coombe Mill
Building sandcastles on Daymer Beach
Visiting the jungle and seeing the dinosaurs at the Eden Project
At the end of week, Thomas asked if we could ‘stay a bit longer’ and he talks quite a bit about the farm now. We wholeheartedly recommend Coombe Mill if you have not been already. It is perfect for families with young children. I hope to see you there!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Britax Rebrands To Focus on Family Freedom

Global repositioning of child mobility brand reflects commitment to the changing needs of parents

Leading child mobility brand, Britax, is announcing its global repositioning to give consumers and retailers a better understanding of the scale of its expanded offering, which demonstrates the company’s commitment to meeting changing family needs. From today, all parts of the growing business will operate under the master brand of Britax, it will adopt a new, modern look and feel and ‘everyday family freedom’ will become the brand vision across the entire product portfolio.

This new brand repositioning and identity, which has been in development for three years, is routed in research and consumer feedback and is designed to better reflect the emotional aspects of the adventures of parenthood and is part of an ongoing strategy to make things better, simpler, smarter and safer for families wherever they are on their journey.

Amy Voller, Brand Director at Britax EMEA comments: “Britax has been leading and innovating for generations, focused on developing first-rate, functional and safe products for parents. However, following recent acquisitions, we want to bring to life the expertise and insights across our full product range and our modern, unifying brand identity allows us to do that.

“We’re constantly moving with the times to meet the evolving needs and desires of parents and looking after little passengers as they grow, be it the car seats for a baby’s first trip home or the stroller for a stress-free shopping trip with toddlers. Now we’re creating a consistent, powerful brand that reflects our goal of making family travel safer and easier throughout the journey of parenthood. We want parents to recognise and feel confident that no matter where they want to go or what they want to do, it can be done simply with safety and style.”

Römer and Britax have been part of the family since they merged in the 1970s but since then the growing company has also acquired BOB (active strollers and bike trailers) in 2011 and BRIO (pushchairs and car safety) in 2013. As a result, the brand proposition has evolved considerably so aligning everything under one globally recognised brand name is the first step in Britax’s international rebranding efforts. Römer will become a sub-brand, continuing to set the standard in car seat safety, alongside Britax BOB, the sporty little brother providing products for active families.

From October and for the next twelve months, the new brand identity will be rolling out globally across all Britax products and consumer touch points including TV, Print, Out of home, Digital and Retail.

The first opportunity for parents to engage with the new brand is with the latest innovations in the 2015 collection, which include:

• The BRITAX KING II ATS – a car seat that automatically alerts parents to any slack in the harness – just as a vehicle seat does for drivers or passengers.

• The BRITAX ADVANSAFIX – a combination seat with a 5-point safety harness that adjusts as children grow older up to a weight of 25kg rather than the standard 18kg

• BRITAX TRIFIX THE BLACK EDITION – a limited edition, child seat combining pure elegance with optimal safety

• BRITAX is also revealing a brand new safety concept that will be added to its versatile pushchair the BRITAX SMILE in 2015 – an innovative brake system that automatically engages whenever there is no hand on the handle.

These innovative, new products showcase the new brand in action, all running under the tagline ‘Be Free’ and each specially designed to take child mobility and safety to the next level, offering families more choice and more freedom no matter how active they are.

 

 

 

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