An eye opening forty four percent of parents across Europe have either never heard the term ISOFIX or have a limited understanding of its benefits. In a sea of complicated explanations available to parents, Britax, a global leader in child safety, has created a compelling and explanatory video to highlight the importance and simplicity of ISOFIX as a car seat installation system.
Child car seats that are incorrectly installed are a major contributor to child injuries in car accidents and the ISOFIX technology aims to combat this problem. The new tongue-in-cheek video demonstrates that ISOFIX is in fact so simple to operate that even a child is able to explain it!
The video focuses on two seven year old boys sitting in the back seat of a stationary car – one of the boys is an ‘experienced big brother’ and an expert, with younger siblings of his own, while the other has a sibling on the way. The experienced older brother is confident and knowledgeable about all things a big brother needs to know, including ISOFIX, and provides informative and helpful advice to his friend who is taking his upcoming role as a responsible older sibling very seriously.
Mark Bennett, Child Safety Expert at Britax, commented: “Britax always strives to support parents through the innovative design of their products, that’s why we want to continue spreading the word about ISOFIX. ISOFIX is an incredibly safe, quick and easy to use system that simplifies the busy lives of mums and dads and gives them the confidence to install their child seats in an intuitive way.”
Since the invention of ISOFIX by Britax in collaboration with VW in 1997, ISOFIX has become a global standard for securing car seats in vehicles, safely and easily. The anchoring system creates a solid and secure connection between the child seat and the vehicle’s chassis, allowing quick and easy installation and removal of the seat – all for the enhanced safety of children.