Babies choking affects 40% of parents as new celeb-backed first aid campaign launches #thechokeables

New animated St John Ambulance advert – featuring characters voiced by David Walliams, David Mitchell, Johnny Vegas, and Sir John Hurt – demonstrates how to save a choking baby

St John Ambulance has revealed today that four-fifths of parents (79%) wouldn’t know the correct technique for saving their baby from choking despite it being a major fear (58%) and 40% having witnessed it.

Responding to these concerns, the nation’s leading first aid charity has launched its new campaign, which includes a star-studded animated advert that teaches everyone what to do if a baby starts to choke. The film features the voices of David Walliams, David Mitchell, Johnny Vegas, and Sir John Hurt, who play several choking hazards who are fed up with babies choking on them.

The advert will be shown on television over the next three months and St John Ambulance is asking people to share the film online widely with their friends and family so that as many people as possible can learn to save a life.

The research also showed that:
• 53% of parents said knowing first aid would help them feel better prepared and less scared
• Of those who said they knew how to save a choking baby, only 29% knew the correct, recommended technique. Nearly three quarters of parents (71%) selected the wrong answer when given multiple choice options.
• 39% of parents think choking is the most important first aid skill to have as a parent
• Of the parents who’d witnessed their baby choke, 77% said their baby choked on food, 14% on vomit, and 9% on toys. Other causes included coins, mucus/phlegm, marbles, and pen lids
St John Ambulance CEO, Sue Killen, said:

‘Knowing what to do in an emergency can be the difference between life and death, especially with something like choking. We all know how time pressed parents are so this film makes it as easy as possible to learn first aid – in less than 40 seconds we can all know a skill that could save a life. We hope people watch and share the video with their friends and family so more people have the confidence to act in an emergency.’

In addition to the film, St John Ambulance has released new resources on its website to teach people life saving first aid skills.

The advert

In the advert, David Walliams, David Mitchell, Johnny Vegas and Sir John Hurt take on the character of objects that could potentially choke babies – a small Princess toy, a pen lid, a jelly baby and a peanut. They’ve joined together because they’ve had enough and want to show how easy it is to save a choking baby’s life.

The film starts with David Mitchell, as a chewed up pen lid, asking for the audience’s attention. A jelly baby – Johnny Vegas – then explains that they’re all fed up of babies choking on innocent objects like them.

Walliams’ lofty Princess character demonstrates the correct technique – up to five back blows, followed by up to five chest thrusts – on the jelly baby, now turning blue, who quickly coughs out a peanut (Sir John Hurt), before returning to his normal shade.

For more information about this, please see here

I received a First Aid Kit in exchange for sharing this post

Honk Honk!! I am Part Of The Team Honk Relay!!

Honk Honk! I am playing a small part in the Team Honk Relay which involves over 200 bloggers taking a baton from Lands End to John O'Groats to raise money for Sport Relief. It started in Lands End on 12th January and finishes at John O'Groats on 23rd March. The full route and plan are here. Team Honk are hoping to raise over £20,000 for Sport Relief. Various modes of transport are being utilised as part of the relay and these include, pushchair pushes, roller blading across the Humber, boating round Bristol, #Honkopoly around London, fancy dress, onesies, bikes, scooters, planes, hiking, rafting and mountain climbing.

I am part of Team Honk Birmingham and will be taking the baton from Worcester to Bearwood, West Birmingham on Saturday 15th February. I am collecting the baton from Nikki from Stressy Mummy near junction 7, M5 in my car and am then driving home to collect Thomas and Daniel. Thomas, Daniel and I are then going to get the no. 9 bus into Birmingham with our decorated pushchair to give the baton to Erica from ninetothreethirty and A Little Luxury For Me. Thomas and I will be wearing Sport Relief t shirts with deeley boppers and headbands. Daniel, the youngest participant (I think!) of the relay (he will be 5 weeks old) is wearing a fantastic red snowsuit, very kindly donated by The Essential One for the event. We shall be honking on the bus and asking people to donate to Sport Relief using the text number below:

Text HONK to 70005 and donate £5 to Sport Relief (standard message charges apply)

Team Honk Birmingham would appreciate any donation you can give us, whether it be large or small. Every penny counts! You can donate to us here. Thank you for your support!

You can follow the action of the #teamhonkrelay and Sport Relief on social media here:

Team Honk Twitter & Hashtags: @team_honk #teamhonkrelay

Sport Relief Twitter & Hashtags: @sportrelief #SR14

TeamHonk facebook: https://www.facebook.com/teamhonk

TeamHonk pinterest: http://www.pinterest.com/LoveAllBlogs/teamhonk-2014-relay-teamhonkrelay/

The first ever Sainsbury’s Sport Relief Games take place from Friday 21st to Sunday 23rd March 2014. The public can join the fun and games by running, swimming or cycling their way to raising cash at over a thousand venues around the country, including the landmark events at Queen Elizabeth Olympic Park.

As one of the biggest fundraising events, Sport Relief brings the entire nation together to get active raise cash and change lives. The money raised by the public is spent by Comic Relief to help transform the lives of some of the poorest and most disadvantaged people both at home in the UK and across the world.

 

Britax Gets Royal Seal of Approval!!

BABY-SAFE plus SHR II_Felix_02_BR_2012This week, leading child safety brand, BRITAX is proud to launch a Royal themed fundraising drive for the special baby care charity, Bliss. They are offering parents and parents-to-be the chance to own a car seat fit for a King!

Just 150 units of the Britax BABY SAFE plus SHR II car seat have been created in the exact same limited edition fabric design that HRH Prince George was seen in leaving the Lindo Wing at St Mary’s Hospital in. These seats will go on sale for £129.99 to the public with all proceeds being donated to the charity.

Bliss is a UK charity working to provide the best possible care and support for all premature and sick babies and their families. One in every 9 babies is born premature or sick – that is around 80,000 babies every year – with one being admitted to special care every six minutes.

Bengi Bingol Yalcin, UK Marketing Manager at BRITAX remarks, ‘Everyone here at BRITAX was delighted to see that the Duke and Duchess had selected a BRITAX seat to carry the future King home – and we’ve certainly seen an increase in demand for the BABY SAFE range ever since. Of course, our ongoing support of the Bliss charity is hugely important to us and so, we have re-released the very same fabric design cover on George’s seat to help raise money for the charity. This cover is no longer available to purchase from retailers, so we’re offering parents a unique opportunity to buy one whilst also supporting a fantastic cause.”

150 limited edition Baby Safe car seats in the Felix fabric will be available for purchase for £129.99 via our website.

Britax Mumbassador

I am a Mummy

Mother's Day this year has taken on a new meaning for me. On Monday, just before he went to bed, Thomas called me 'Mummy' for the first time. He is 16 months old. He like most children said 'dada' first at around six months old and a few months later, the odd 'mama' started coming out too. I have been encouraging him to say 'mummy' since.

This is my second Mother's Day. I always thought my first ever Mother's Day would be most significant but actually I think it is going to be this one. Thomas now knows who I am and that I will come and help/cuddle/support him whenever he needs me too.

Since becoming a Mummy, I have changed for the better. I appreciate the small things in life now. I have enjoyed every moment with Thomas from the first smile, the first tooth, first food, first steps, and even managed to enjoy the (horrendous) first haircut experience! Thomas is changing every day now at an alarming fast rate and I am enjoying every second of it.

This Mother's Day and every other day for that matter, I will get to cuddle and kiss my son and tell him how much he means to me. Some other Mummy's like Jennie from Edspire are not able to do that anymore with their child as they are shining stars in heaven looking down on us all. Because of this, I urge you this Mother's Day to enjoy being a mummy, enjoy being with your children and remember those Mummy's who are less fortunate than ourselves.

To donate to the Bliss fund in memory of Jennie's daughter, Matilda Mae please see here.

 

 

Matilda Mae – A Star In The Sky

Last week, the parent blogging community was shocked when Jennie of Edspire announced that her girl Matilda Mae had died in her sleep at 9 months old. I have never met Jennie but have followed her blog for a while. I have been thinking all week about writing a post about it but I have been struggling to find the right words to say. I am still struggling with what to say but I just wanted to let Jennie and her family know that they are in my thoughts constantly. I just want to give them all a hug and take the pain away. Other bloggers including Jennie herself have been able to beautifully word tributes for Matilda Mae. I do not have the way with words which they do but I would like to encourage everyone to donate some money to Bliss who are a charity for premature and poorly babies, which is a charity close to Jennie's heart.

Rest In Peace Matilda Mae – You are the brightest star in the sky xxx

 

 

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