Britax’s ‘BIN THE BOOSTER’ campaign is back urging parents to travel safely this summer

Returning after the success of the previous two years, leading child safety brand Britax has launched its 2015 ‘Bin the Booster’ awareness campaign. This nationwide campaign, supported with powerful crash test footage, urges parents to get rid of any booster cushion seats they might have and opt for highback boosters with head and side impact protection to ensure children are safe and secure on their travels this summer – and beyond.

While the current law requires children to travel in a car seat until they are 135cm tall, Britax believes there is still a lack of understanding around safety in Group 2-3, which protects children from four to around 12 years of age. At this stage many parents opt for a simple booster cushion to help lift their child and ensure the vehicle seat belt sits correctly on the bony parts of their bodies. However, Britax found that approximately half (49%) of seat belts used to secure child seats may be fitted incorrectly*. They are often twisted, too high, or fitted around the seat and not the child. On top of misfittings, these booster cushions also offer no head or side impact protection for children.

To get parents’ full attention and highlight the true danger of booster cushions, Britax has released some alarming footage filmed at their crash test centre in Andover. It captures the safety performance of a booster cushion vs a highback booster seat in the event of a frontal collision. The footage sees the child sized dummy in the booster cushion instantly thrown forward upon impact. Viewers are able to witness from a range of angles that the upper belt is kept in place on the highback booster thanks to the upper belt guide, whereas the dummy on the booster cushion frees itself from the upper belt. Even in this frontal collision, the dummy in the booster cushion is flung towards the side of the car, dangerously hitting its head on the side of the vehicle at speed, as opposed to the highback booster, which sees the dummy stay more supported with head and upper body containment thanks to its side wings and headrest.

Mark Bennett, Britax’s safety expert, comments: “After watching this footage, parents will think twice when choosing a Group 2-3 car seat as it is incredibly haunting and really demonstrates the importance of deep protective side wings, head support and seat belt guides to ensure that seat belts are correctly positioned and fitted. We are calling for all parents using booster cushions to switch to a highback booster option and help us further spread the word about the inadequate protection these cushions provide – it could save precious lives this summer!”

Booster cushions are still sold because it is not required by current EU safety standards to conduct tests for side collisions on Group 2-3 seats. However, Britax only sells and recommends highback boosters and their products far surpass the legal safety requirements. Product developers continue to incorporate the latest, most advanced and industry leading safety innovations; including the energy absorbing seat belt pad, the XP-PAD and adjustable side impact cushion technology (SICT) for superior side impact protection in their highback booster range as can be seen in the popular KIDFIX XP SICT. Britax’s highback booster range includes seats fitted with ISOFIT** that connects the seat directly to the car’s chassis, creating a safe and rigid installation.

Britax is not alone in its belief that booster cushions are not the safest option for children.
Jan James, CEO of Good Egg Safety, which provides safety advice for families in the UK comments:
“We welcome this powerful footage from Britax which really drives home the dangers of booster cushions. What makes this so poignant is the fact that when using these, parents are at least trying to protect their children by lifting them up to ensure a better fit of seat belt, not realising that their child is still in significant danger in an impact. The nerves in the neck don’t stretch well and a collision which throws the head forward with the force demonstrated here could potentially result in catastrophic injuries to their child as a result. Good Egg Safety highly recommends the use of a high back booster for that extra vital protection. As witnessed here; it will really make the difference.”

The 2015 ‘Bin the Booster’ campaign will run all summer from Monday 13th July, just before the school holiday season. In addition to sharing the powerful video footage far and wide, it will see Britax actively sharing key tips on what to look out for when purchasing a new Group 2-3 seat.

For more information on Britax’s range of Group 2-3 seats, visit www.britax.co.uk

* Based on internal Britax testing 2013

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My Week That Was (W/E 18th July 2015)

This last week has been another busy one! Thomas has been writing his own name without anything to copy or anyone to help him! Thomas and Daniel took over my car and even turned the radio up to full volume! Daniel is a daredevil and is determined to give me a heart attack by climbing up the sofa. I have been playing with my food dehydrator and have made homemade chilli flakes which I am going to use in a recipe this week.

What have you been up too?