Britax Launches ‘Driving Home For Christmas’ Initiative with Good Egg Safety


With the winter holidays firmly on the horizon, millions of families all over the UK are planning the big drive home for Christmas. With the prospect of celebrating with friends and family and dining out on festive feasts, it can be easy to forget the dangers that go hand-in-hand with travelling in winter conditions. No parent wants to take chances when it comes to their children’s safety, which is why leading mobility brand, Britax has teamed up with Good Egg Safety to provide parents with some useful winter travel tips to ensure the nation’s families reach their destinations safely this Christmas.

The partnership follows the launch of Britax’s latest Group 1-2-3 car seat, ADVANSAFIX – the first multistage car seat using ISOFIX connectors that gives parents the option to keep their child in a five-point harness up to 25kg. This cleverly designed multi-stage car seat has been developed with busy families in mind, ensuring optimum safety for children aged from 9 months up to approximately 12 years (9kg – 36kg). ADVANSAFIX adapts and grows with the child, giving parents the freedom to choose one seat instead of two and the assurance that their little ones will travel safely year after year for up to 11 years.
Britax safety expert, Mark Bennett, said, “Christmas is an exciting time of year for families. Each year is another milestone for children and it’s a time to celebrate with loved ones. But amid all the excitement, it’s really important to consider some simple car safety checks to ensure you and your most precious cargo arrive safely. Making sure you have the right car seat installed for your child is the first step to providing that reassurance, so if you’re unsure if your little one has outgrown their seat, be sure to visit your local car seat retailer as they will be able to advise you on what’s right for your family.”
Jan James, CEO at Good Egg Safety said: “We welcome this important initiative from Britax. Of course child car seat safety is a priority at any time of the year, however it is especially important in the winter when driving conditions can be much more hazardous and the chances of a collision increased due to poor visibility, glare from the winter sun, slippery roads and darker mornings and evenings. We are driving in conditions we are less used to, and often at a later time, for example after visiting family and friends, or returning from a Christmas trip. Good Egg Safety supports Britax in encouraging parents to double check their child’s car seat this Christmas.”
To support Britax’s ‘Driving Home for Christmas’ initiative, Good Egg Safety has provided 12 simple tips and checks for families to consider before setting off for the holidays:
1. Check your child’s car seat is properly fitted before every journey – particularly if you’ve removed your seat or had others in the car next to the child seat
2. Check your child’s harness is at the correct height and tension – always adjust the harness to your child when they go in the seat to accommodate their clothing
3. Remove thick, puffy jackets or winter coats – these can prevent the harness from fitting your child properly, and your child may overheat once the car warms up. As a driver it is worth keeping a spare pair of suitable driving shoes in the car. Footwear such as winter boots have thick soles that can catch on pedals
4. Remove any non-soft toys or gifts your child may receive and store them in the boot until you get home – a toy will become a projectile in a collision and can injure occupants in the car. Put presents for friends and family in the boot of your car, rather than next to you or on the back seat
5. Set the recline of your child’s car seat to semi-reclined rather than upright after trips out, so that they can fall asleep without you worrying about their positioning
6. Don’t drink and drive! If you are going to have a drink, avoid driving the next morning – you can easily still be over the limit the next day
7. Always keep a breakdown kit in your boot. This should include:
ü Warning Triangle
ü Tow Rope
ü Torch
ü Hi-Vis jacket/Waistcoat
ü Tyre Inflator
ü Blankets/Emergency foil blanket
ü Spare hats, scarves and gloves
ü Sunglasses for winter sun glare
ü Umbrella
8. If you are going on a long journey, also take/check the following:
ü A flask of hot water/tea/coffee
ü Fresh, bottled water
ü Food/Chocolate
ü Ensure your phone battery is fully charged
9. Check the tyres and stock up on antifreeze and screen wash
10. Take into account weather conditions for your journey and allow extra time and breaks
11. Early evening failing light is particularly hazardous for spotting cyclists and pedestrians in dark clothes, so with the added distraction of travelling with children please take extra caution
12. Don’t rush! It is tempting to rush home from work for the holidays, but take the extra time to drive safely and considerately

For more information on Britax’s latest combination seat ADVANSAFIX, visit

Wicked Wednesdays – 17th December 2014

 Thomas in his navity
The I am going to stick my tongue out during my nativity play photo!

Wicked Wednesdays

Britax Celebrates 18 Years of ISOFIX with Range Rover Giveaway!

Britax Range Rover

To celebrate 18 years of ISOFIX, leading child mobility brand, Britax, is launching a nationwide car giveaway* giving customers the chance to get their hands on a brand new Range Rover Evoque. Britax co-developed the pioneering ISOFIX technology in conjunction with Volkswagen back in 1997, revolutionising car seat installation for parents across most of the world.

According to research, only 30% of child car seats were installed correctly when using an adult seat belt, but this increased to 96% when using the ISOFIX system**. ISOFIX uses a simple, sturdy latch system that connects the child seat directly to the vehicle’s chassis, making installation a breeze. It also leaves parents reassured that their precious cargo is safe from the offset, leaving families free to sit back and enjoy the adventures of everyday life.

18 years on from when Britax first co-created the technology, ISOFIX has become a leading industry method of car seat installation across the UK and Europe. The brand is therefore marking the milestone by launching a promotion giving customers who purchase selected Britax ISOFIX car seats the chance to win a luxurious Range Rover Evoque – a car that’s ready for the challenges and adventures of family life.

The competition will run from 15th December 2014 to 31st March 2015 and Britax customers will be able to enter at, where they can also discover more about ISOFIX. Purchases must be made by 15th March to qualify, however entries can be made up to 31st March***.

UK & Ireland Commercial Director, Stuart Cartwright, comments: “Here at Britax, we believe family life should be lived without limits in a world where parents are free to be themselves and children are free to explore with confidence. This means that we constantly strive to improve safety standards to ensure little ones are protected while on the move. We are extremely proud of our role in developing ISOFIX and the assurance this technology has given parents over the years. Our nationwide car giveaway is designed to celebrate this success with our customers and further raise awareness of the benefits that ISOFIX can offer to families.”

*Promotion excludes Northern Ireland, Channel Islands and Isle of Man
** The German Insurance Institute GDV, Group 1
*** Terms & Conditions of competition:
1. Open to residents of England, Scotland & Wales aged 18 or over with a full UK driving licence. Not open to current/former employees of Britax Excelsior Limited, its associated companies, its/their suppliers, distributors, contractors or agents or anyone professionally connected with the promotion (including in each case immediate families or members of the same household).

2. Entrants must purchase a new qualifying Britax car seat from a participating retailer between 15/12/14 & 15/03/15. Qualifying car seats are: Dualfix, Maxfix II, Versafix, Trifix, Kidfix SL, Kidfix SL SICT, Kidfix XP, Kidfix XP SICT & Advansafix. Only one entry per purchase. If product is returned entry will be disqualified. See for participating retailers.

3. Closing date for entries: 11.59 pm on 31/03/15. For full terms & conditions & to enter see Proof of purchase, eligibility & identity required to prove winner’s eligibility.

Britax Mumbassador

My Week That Was (W/E 13th December 2014)

On Sunday, we spent the day as home as we were all suffering with bugs!

On Monday, I had to finally start admitting that my baby isn't going to be a baby for much longer *sob*

On Tuesday, I made goose fat roast potatoes in my new Actifry.

On Wednesday, Thomas was a snowman in his nursery Christmas play

On Thursday, we put our Christmas tree up

On Friday, it all got too much for some zzzzzzzz

On Saturday, I appeared in an article in the Express and Star


The Week That Was Captured



My Sunday Photo – 14th December 2014

Guess who was in the Express & Star yesterday!


My Nextmas Christmas Wishlist!

Dear Santa,

From Next for Christmas I would like:

Nextmas Christmas Wishlist

1) A Nutri bullet as I really want to get healthy in the New Year

2) A Four Slice Toaster as now we are a family of 4 I don’t want to be stuck at the toaster doing toast for everyone all the time and and this would make it so much quicker!

3) This positivity picture to remind me to think positive every day. Something I have needed since suffering with PND

4) This Radley bag would be great for me to use at work

5) Stuart needs a new watch so I think this would be perfect for him!

6) For Thomas, I would like this Minions T shirt as he loves them!

7) For Daniel, I would like this suit as it is his Christening/1st Birthday party in January

8) For all of us, I would like a new sofa as our old one is starting to fall apart!

Merry Christmas!

Thank you Santa!

Jo xxx

This is an entry into the #NextmasWishlist competition. If I am selected I will win one item on my Christmas wish list. All opinions are my own. This is not a sponsored post

Wicked Wednesdays – 10th December 2014

Why are all your soft play photos always really blurry?

Wicked Wednesdays



Wicked Wednesdays – 3rd December 2014

The 'I am really happy to see Santa' photo!


Wicked Wednesdays



Wicked Wednesdays – 26th November 2014

Daniel Shopping

Wicked Wednesdays

My Week That Was (W/E 22nd November 2014)


On Sunday, we went to our local Pizza Express for a review meal. Daniel was not very impressed wearing the chef’s hat!


On Monday, Thomas did his exercises!


On Tuesday, I attempted to take a selfie with Thomas & Daniel


On Wednesday I tried some new mug chocolate brownies from Baked In


On Thursday, I let Thomas and Daniel play with Play dough together. I must off been mad!


On Friday, I took a very bad photo of Daniel trying to crawl!


On Saturday, Daniel munched on crisps as I did the supermarket shop


The Week That Was Captured

Related Posts Plugin for WordPress, Blogger...