What happens after a long day at Thomas Land for your 3rd Birthday treat!
Sorry I have not been around much lately. My blogging mojo took a nosedive and I have really been struggling finding the energy to write posts. I have forgotten to take photos on some days so have broken my project 365 in my third year. I will still keep doing weekly posts however there may not be a photo for every day of every week. Here is a brief look at our last month in the photos below.
I will be back in the next couple of days with another post and exciting giveaway!
On Sunday, we went to Bewdley to see my Nan
On Monday, Thomas and Daniel enjoyed playing together
On Tuesday, I went to the #ShoesieTuesday event at Hotter Shoes in Solihull. I came away with these fabulous pair of shoes!
On Wednesday, Daniel and I went on a brunch date at a local cafe/deli
On Thursday, I made an enriched fruit loaf for the #greatbloggersbakeoff2014
A few weeks ago, we had the time of our lives at Coombe Mill. It was our first holiday as a family of four and although it did not really feel like a ‘holiday’ as I used to know them (lying on a beach LOL!), it was amazing making memories together as a family. Fiona, Nick and their children have created an unforgettable amazing place and we can wait to go back again next year! The rest of this post is very photo heavy as I cannot put into words how much fun we had so I will mostly let the photos do the talking:
On our first full day on the farm, we saw Sally the pig give birth to her 11 piglets
We enjoyed finding eggs every day and then eating them for a late breakfast when we got back to our lodge
Global repositioning of child mobility brand reflects commitment to the changing needs of parents
Leading child mobility brand, Britax, is announcing its global repositioning to give consumers and retailers a better understanding of the scale of its expanded offering, which demonstrates the company’s commitment to meeting changing family needs. From today, all parts of the growing business will operate under the master brand of Britax, it will adopt a new, modern look and feel and ‘everyday family freedom’ will become the brand vision across the entire product portfolio.
This new brand repositioning and identity, which has been in development for three years, is routed in research and consumer feedback and is designed to better reflect the emotional aspects of the adventures of parenthood and is part of an ongoing strategy to make things better, simpler, smarter and safer for families wherever they are on their journey.
Amy Voller, Brand Director at Britax EMEA comments: “Britax has been leading and innovating for generations, focused on developing first-rate, functional and safe products for parents. However, following recent acquisitions, we want to bring to life the expertise and insights across our full product range and our modern, unifying brand identity allows us to do that.
“We’re constantly moving with the times to meet the evolving needs and desires of parents and looking after little passengers as they grow, be it the car seats for a baby’s first trip home or the stroller for a stress-free shopping trip with toddlers. Now we’re creating a consistent, powerful brand that reflects our goal of making family travel safer and easier throughout the journey of parenthood. We want parents to recognise and feel confident that no matter where they want to go or what they want to do, it can be done simply with safety and style.”
Römer and Britax have been part of the family since they merged in the 1970s but since then the growing company has also acquired BOB (active strollers and bike trailers) in 2011 and BRIO (pushchairs and car safety) in 2013. As a result, the brand proposition has evolved considerably so aligning everything under one globally recognised brand name is the first step in Britax’s international rebranding efforts. Römer will become a sub-brand, continuing to set the standard in car seat safety, alongside Britax BOB, the sporty little brother providing products for active families.
From October and for the next twelve months, the new brand identity will be rolling out globally across all Britax products and consumer touch points including TV, Print, Out of home, Digital and Retail.
The first opportunity for parents to engage with the new brand is with the latest innovations in the 2015 collection, which include:
• The BRITAX KING II ATS – a car seat that automatically alerts parents to any slack in the harness – just as a vehicle seat does for drivers or passengers.
• The BRITAX ADVANSAFIX – a combination seat with a 5-point safety harness that adjusts as children grow older up to a weight of 25kg rather than the standard 18kg
• BRITAX TRIFIX THE BLACK EDITION – a limited edition, child seat combining pure elegance with optimal safety
• BRITAX is also revealing a brand new safety concept that will be added to its versatile pushchair the BRITAX SMILE in 2015 – an innovative brake system that automatically engages whenever there is no hand on the handle.
These innovative, new products showcase the new brand in action, all running under the tagline ‘Be Free’ and each specially designed to take child mobility and safety to the next level, offering families more choice and more freedom no matter how active they are.
We’re proud to announce that our innovative KING II LS has scored an impressive 8.6 out of 10 after a recent Kiddicare Q&A session with their dedicated parent panel of testers.
KING II LS is Britax’s latest Group 1 belted car seat which has been designed for children 9kg-18kg (9 months- 4 years). Launched in May this year, it features an ingenious light and sound system that takes the guesswork out of reaching the correct harness tension for your little one. As well as this, the 5-point safety harness offers the highest level of protection, meaning your child stays secure in the seat even in the event of a rollover collision. This seat also has deeply cushioned covers and side wings, providing not only comfort but full Side Impact Protection.
The KING II LS car seat features a clever tilt mechanism, where you can tilt the seat forward to increase visibility and access during seat belt installation, meaning installation accuracy is also improved. The seat also has 4 reclining positions, so you can adjust the seat for a comfortable sleeping position without disturbing your child.
The Kiddicare Parent Panel particularly commended the comfort and safety aspect of the seat, and the overall value for money. The fit of the car seat also received great feedback, leading to the fantastic overall score of 8.6!
But why stop there? Britax’s pioneering spirit to engineer the safest car seats around mean Britax will soon be launching a car seat that builds on from the success of our popular KING II LS, combining comfort with all of the safety features you’d expect from Britax. So, don’t forget to keep checking Britax’s UK Facebook page (https://www.facebook.com/BritaxUK) for more information and sneak previews about our new launch!
The KING II LS retails at £170. For more information about the KING II LS, take a look at our product page here.
You can read my review of the KING II LS here